Foundation Creative and Media Production, and Technology
Foundation Creative and Media Production, and Technology is a two-year Entry Level and Level 1 course for learners in Years 10 and 11 who learn best through practical work. Literacy runs through both portfolio units: in Unit 1 learners read about Welsh media companies and explain job roles, regulators and ethics, and in Unit 2 they write scripts and text for an audience, pitch ideas, listen to feedback and write short evaluations. Evidence can be written, spoken, recorded or visual, so Entry Level learners can show speaking and listening as well as writing. Numeracy is light: scheduling a production with deadlines, sorting audiences into groups, timing and trimming clips, and resizing images. Key Stage 3 should build writing and speaking for a named audience and purpose.
- Awarding body
- WJEC
- Level
- Entry Level and Level 1
- First taught
- September 2027
- Amount of literacy work
- Medium
- Amount of numeracy work
- Low
- Specification
- Open the specification
- Next step up
- VCSE Creative and Media Production, and Technology, Level 1 and Level 2
How this qualification is assessed
- Unit 1: Introduction to Welsh creative media industries: Centre marked non-examination assessment, a portfolio of evidence from teacher-set activities, maximum assessment time of 9 hours (typically 7 to 9 hours), 40 of the 112 qualification points, assessed in centre and moderated by WJEC; 36 guided learning hours, intended to be taught first and available from summer 2028
- Unit 2: Creative and media production tools and processes: Centre marked non-examination assessment, a portfolio of evidence from teacher-set activities, maximum assessment time of 38 hours (typically 25 to 38 hours), 72 of the 112 qualification points, assessed in centre and moderated by WJEC; 84 guided learning hours, available from summer 2029
Skills that use Clarity and vocabulary
-
Pitching ideas and explaining creative choices aloud
In Unit 2 learners present their ideas to others using spoken or visual methods and give reasons why the idea suits the brief. Example tasks include roleplay pitches to peers or clients and, for LO2.6, explaining to a client how the finished product meets the brief, with questions and answers.
Literacy: Clarity and vocabulary, Purpose
Getting pupils ready
- Year 7
- Pupils present their idea for a class poster to a small group in one minute, saying what it shows and who it is for.
- Year 8
- Pupils pitch a short film idea to the class from a storyboard, giving two reasons it suits the audience and answering one question.
- Year 9
- Pupils pitch a promotional campaign idea to a teacher acting as client, explain how it meets the brief and adapt their answers to the client's questions.
Show the specification wording and the LNF statements
Where it is in the specification: Unit 2, Assessment criterion 2.1.4, page 28; Examples of tasks, pages 34 and 37
“roleplay pitching an idea for a creative media product to peers”
Progression step 3
I can speak clearly, recognising the appropriate language for different audiences and purposes, and varying my expression, vocabulary, tone and gestures to engage the audience.
I can organise talk so that different audiences in different contexts can follow what is being said, including using formal language.
Progression step 4
I can speak clearly, selecting and adapting my language appropriately for a range of audiences and purposes, conveying meaning effectively to the audience.
I can organise talk effectively to respond to how listeners are reacting by adapting what I say and how I say it.
Good to know
- Evidence can take many forms, including a learner statement, "a written or recorded account by the learner reflecting on what they did and what they learned", and video or audio recordings (Section 3.3, page 40), so spoken work can count.
- Spoken and observed work needs records: "performance evidence (for example, presentations or practical demonstrations) is documented using observation records" (Section 3.6, page 41).
- Support is graded by level: "Entry 1 learners will require a high level of support, including verbal, visual and practical assistance, use of symbols, or assistive technology." while Level 1 learners work independently (Section 3.4, page 41).
- All evidence is submitted online: "All evidence must be submitted digitally." (Section 3.3, page 40).
- Appendix A (page 47) maps Literacy speaking and writing to every learning outcome in Unit 1 and Unit 2, reading to all but LO2.1, and listening to all of Unit 1 and LO2.3 to LO2.5.
- Appendix A (page 48) maps Numeracy "Developing mathematical proficiency" to LO1.2 and LO2.1 to LO2.5, number and geometry and measurement to parts of Unit 2, and statistics to LO1.2 only.
Links with other qualifications
The specification names the WJEC VCSE Creative and Media Production, and Technology as the next step after a Level 1 Pass. The VCSE shares the same literacy and numeracy: writing scripts and text for an audience, explaining creative choices, acting on feedback, evaluating work, scheduling a production and reading audience information. It steps them up to a written proposal against a WJEC-set brief, a production journal, a sector test that needs precise subject vocabulary, focus group feedback and a production budget. Writing for an audience and purpose also links with GCSE English Language and Literature, and analysing media products with GCSE Digital Media and Film.
Source: WJEC Entry Level/Level 1 Foundation Creative and Media Production, and Technology specification, approved by Qualifications Wales, teaching from September 2027, for award from 2029 (© WJEC CBAC Ltd 2026).