LNF Cymru Literacy and numeracy for Wales

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Foundation Creative and Media Production, and Technology

Foundation Creative and Media Production, and Technology is a two-year Entry Level and Level 1 course for learners in Years 10 and 11 who learn best through practical work. Literacy runs through both portfolio units: in Unit 1 learners read about Welsh media companies and explain job roles, regulators and ethics, and in Unit 2 they write scripts and text for an audience, pitch ideas, listen to feedback and write short evaluations. Evidence can be written, spoken, recorded or visual, so Entry Level learners can show speaking and listening as well as writing. Numeracy is light: scheduling a production with deadlines, sorting audiences into groups, timing and trimming clips, and resizing images. Key Stage 3 should build writing and speaking for a named audience and purpose.

Awarding body
WJEC
Level
Entry Level and Level 1
First taught
September 2027
Amount of literacy work
Medium
Amount of numeracy work
Low
Specification
Open the specification
Next step up
VCSE Creative and Media Production, and Technology, Level 1 and Level 2
How this qualification is assessed
  • Unit 1: Introduction to Welsh creative media industries: Centre marked non-examination assessment, a portfolio of evidence from teacher-set activities, maximum assessment time of 9 hours (typically 7 to 9 hours), 40 of the 112 qualification points, assessed in centre and moderated by WJEC; 36 guided learning hours, intended to be taught first and available from summer 2028
  • Unit 2: Creative and media production tools and processes: Centre marked non-examination assessment, a portfolio of evidence from teacher-set activities, maximum assessment time of 38 hours (typically 25 to 38 hours), 72 of the 112 qualification points, assessed in centre and moderated by WJEC; 84 guided learning hours, available from summer 2029

Skills that use Planning and organising for different purposes, audiences and context

  1. Explaining job roles, skills and regulators using subject vocabulary

    Assessed: In coursework (non-examination assessment, NEA)

    In Unit 1 learners describe or explain key job roles such as producer, editor and camera operator, the skills each role needs, post-16 routes, regulatory bodies and ethical considerations. Level 1 learners explain three job roles and the roles of at least two regulators, and example tasks include researching roles and explaining findings, or making a careers infographic or advice leaflet.

    Literacy: Vocabulary, spelling, grammar, Planning and organising for different purposes, audiences and context

    Getting pupils ready

    Year 7
    Pupils match ten media job titles, such as editor and sound engineer, to their definitions and use three of them correctly in sentences.
    Year 8
    Pupils write a short job advert for a camera operator, listing the duties and skills in clear subject vocabulary.
    Year 9
    Pupils write an explanation of two media careers and the routes into them, and a paragraph on what Ofcom and the ASA do, using correct terms throughout.
    Show the specification wording and the LNF statements

    Where it is in the specification: Unit 1, LO1.3 and LO1.4, pages 13 and 14; Assessment criteria, page 16; Examples of tasks, page 19

    “research the qualifications and skills required for roles within the creative media industries and explain their findings”
    Progression step 3

    • I can use varied, appropriate and precise vocabulary including area of learning and experience/discipline-specific words for different purposes.

    • I can write a comprehensive account of a topic, theme or viewpoint.

    Progression step 4

    • I have experienced a range of area of learning and experience/discipline-specific and general academic vocabulary, and can use them in my own communication.

    • I can use summary, discussion of issues, detailed explanations and logic when covering a topic.

  2. Writing scripts and text for an audience and purpose

    Assessed: In coursework (non-examination assessment, NEA)

    In Unit 2 learners plan what will be said or written in a script or text outline, produce text with suitable language for interactive or graphic products, and use language style, tone of voice and slogans to appeal to the audience in adverts and posters.

    Literacy: Planning and organising for different purposes, audiences and context, Vocabulary, spelling, grammar

    Getting pupils ready

    Year 7
    Pupils write a slogan and three lines of text for a poster advertising a school club to Year 6 pupils.
    Year 8
    Pupils write a 30 second radio advert script with a slogan, choosing words and tone to persuade teenagers to visit a local attraction.
    Year 9
    Pupils write a voice-over script and on-screen text for a short promotional video about a Welsh event, adapting the style for a young audience and redrafting it to time.
    Show the specification wording and the LNF statements

    Where it is in the specification: Unit 2, LO2.1, page 23; LO2.4, pages 25 and 26; LO2.6, page 27

    “to plan what will be said or written”
    Progression step 3

    • I can adapt my writing style and structure to suit the audience, purpose and context, e.g. suitable balance between facts and viewpoints, a precise conclusion.

    • I can make appropriate choices about vocabulary, idiomatic language and syntax in order to express myself with fluency and clarity for different audiences and purposes.

    Progression step 4

    • I can adapt my writing style, choosing and using the best structures for different contexts and purposes, e.g. to successfully describe, explain, persuade, discuss.

    • I can write about my thoughts, feelings and opinions, using a range of techniques, e.g. emotive language, hyperbole, choice of pronouns (you, we), to show impact.

  3. Writing self-evaluations and explaining changes

    Assessed: In coursework (non-examination assessment, NEA)

    In Unit 2 learners outline strengths and areas for improvement, say what was changed and why, and Level 1 learners evaluate how well their final plan or product meets its purpose and audience. Example tasks include annotating work to explain changes and writing a self-evaluation.

    Literacy: Planning and organising for different purposes, audiences and context, Connectives and syntax

    Getting pupils ready

    Year 7
    Pupils complete a sentence starter sheet saying what went well in their poster and what they would change next time.
    Year 8
    Pupils annotate before and after versions of a storyboard, explaining each change with because and so that.
    Year 9
    Pupils write a short evaluation of a finished video with a paragraph on strengths, a paragraph on weaknesses and a conclusion on how well it suits its audience.
    Show the specification wording and the LNF statements

    Where it is in the specification: Unit 2, LO2.3, pages 24 and 25; Assessment criteria 2.3.3 and 2.3.4, page 30; Examples of tasks, page 35

    “write a self-evaluation explaining the strengths of their work and areas for improvement”
    Progression step 3

    • I can use and adapt different structures within my writing, e.g. reporting an event, investigation or experiment.

    • I can use an increasing range of connectives to organise my ideas in sentences, paragraphs and whole texts.

    Progression step 4

    • I can use summary, discussion of issues, detailed explanations and logic when covering a topic.

    • I can use a range of connectives specifically when organising my ideas in whole texts for different purposes.

Good to know

Links with other qualifications

The specification names the WJEC VCSE Creative and Media Production, and Technology as the next step after a Level 1 Pass. The VCSE shares the same literacy and numeracy: writing scripts and text for an audience, explaining creative choices, acting on feedback, evaluating work, scheduling a production and reading audience information. It steps them up to a written proposal against a WJEC-set brief, a production journal, a sector test that needs precise subject vocabulary, focus group feedback and a production budget. Writing for an audience and purpose also links with GCSE English Language and Literature, and analysing media products with GCSE Digital Media and Film.

Source: WJEC Entry Level/Level 1 Foundation Creative and Media Production, and Technology specification, approved by Qualifications Wales, teaching from September 2027, for award from 2029 (© WJEC CBAC Ltd 2026).