VCSE Retail and Customer Service
VCSE Retail and Customer Service is mainly a literacy qualification: learners read a case study and customer evidence such as reviews and live chat transcripts, write a report, staff guidance and customer replies in the right tone, research a real retailer, write promotional copy and deliver a pitch with questions. Numeracy is light and centres on data, covering customer satisfaction and response time data, primary research and pricing strategies, with no calculations stated anywhere in the specification. The single biggest thing Key Stage 3 should build is writing for a real reader: turning evidence into clear, well-organised reports, guidance and customer messages in a tone that suits the audience.
- Awarding body
- WJEC
- Level
- Level 1 and Level 2
- First taught
- September 2027
- Amount of literacy work
- High
- Amount of numeracy work
- Low
- Specification
- Open the specification
- Step before
- Foundation Retail and Customer Service, Entry Level and Level 1
How this qualification is assessed
- Unit 1: Introduction to the Retail and Customer Service Sector: Sector test 1 hour, 20%, 50 marks, set and marked by WJEC, paper or on screen, objective and short answer questions in two sections of 25 marks
- Unit 2: Developing Customer Service Skills: External non-examination assessment 6 hours 30 minutes, 20%, 60 marks (30 for AO3 and 30 for AO4), set and marked by WJEC, tasks based on a case study
- Unit 3: Retail Marketing and Promotion: Non-examination assessment 19 hours plus 2 hours supervised research, 60%, 90 marks (15 for AO3 and 75 for AO4), set by WJEC, marked by the centre and externally moderated by WJEC
Skills that use Questioning
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Listening to customers and handling complaints with empathy
Learners must understand the LAST (Listen, Apologise, Solve, Thank) model and effective complaint handling, including listening to the customer to identify the issue, showing empathy with an appropriate tone and gathering relevant information. This is tested in the Unit 1 sector test and applied in Unit 2 when learners improve examples of complaint handling; role play of customer enquiries is a learning experience that is not directly assessed.
Literacy: Listening to understand, Listening for meaning, Questioning, Listening as part of collaborative talk, Purpose
Getting pupils ready
- Year 7
- Pupils role play a customer returning a faulty item, with the listener repeating the problem back before offering help.
- Year 8
- Pupils use the LAST steps to role play a complaint at a school event stall, with an observer noting tone of voice and body language.
- Year 9
- Pupils listen to an acted complaint call, note the customer's real issue and feelings, then role play a calm reply that ends with clear next steps, using Welsh greetings where they can.
Show the specification wording and the LNF statements
Where it is in the specification: Unit 1, Section 1.3.2, page 18; Unit 2, Section 2.1.4, page 27; Unit 2, Section 2.2.1, page 28
“handling complaints and returns using the LAST (Listen, Apologise, Solve, Thank) model”
Progression step 3
I can listen to others’ ideas/presentations, and understand that they may have a different perspective to my own, in order to respond appropriately.
I can listen to, understand, infer, interpret and recall the general meaning of what I have heard.
I can respond to others’ points of view by seeking clarity, summarising and explaining what I have heard, read or seen.
Progression step 4
I can understand and analyse general meaning and implied ideas.
I can listen to and respond to others with questions, comments and suggestions in order to develop collaborative talk and reach compromise/consensus.
I can share, talk and write about my thoughts, feelings and opinions showing empathy and respect.
Progression step 5
I can respond with confidence and sensitivity to the ideas of others in different collaborative situations, reflecting on information and ideas and asking relevant questions.
I can employ a range of strategies to understand, predict and evaluate meaning and implied ideas in a wide range of situations.
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Planning and delivering a pitch and answering questions
Learners plan and deliver a professional pitch for their retail business concept to an audience, using verbal skills such as tone of voice, terminology, voice projection and pace and non-verbal skills such as eye contact and posture. They must be able to answer planned and unplanned questions, and the teacher records the pitch on an observation record.
Literacy: Clarity and vocabulary, Purpose, Questioning
Getting pupils ready
- Year 7
- Pupils give a one-minute talk to their group about a favourite shop, making eye contact and speaking clearly.
- Year 8
- Pupils pitch a new tuck shop product in two minutes using cue cards, then answer two questions from the class.
- Year 9
- Pupils pitch a retail business idea to a panel of teachers acting as investors, adapting pace and tone to the audience and answering unplanned questions.
Show the specification wording and the LNF statements
Where it is in the specification: Unit 3, Sections 3.3.1 and 3.3.2, page 40; Section 3.3, page 45
“the ability to answer planned and unplanned questions”
Progression step 3
I can speak clearly, recognising the appropriate language for different audiences and purposes, and varying my expression, vocabulary, tone and gestures to engage the audience.
I can organise talk so that different audiences in different contexts can follow what is being said, including using formal language.
I can ask and answer questions, building on and developing the ideas of others in group discussions.
Progression step 4
I can speak clearly, selecting and adapting my language appropriately for a range of audiences and purposes, conveying meaning effectively to the audience.
I can convey meaning convincingly in a range of contexts so that the audience is fully engaged.
I can sustain a convincing point of view, anticipating and responding to other perspectives.
Progression step 5
I can speak fluently and confidently, using a range of techniques, expressions and gestures.
I can present ideas and issues to meet the demands of different audiences.
I can speak from a range of convincing perspectives to meet the demands of different situations, contexts and purposes.
Good to know
- No marks for spelling, punctuation and grammar are stated. The assessment objectives (page 42) are knowledge, application, 'Interpret and evaluate e.g. information/ideas/evidence in retail and/or customer service' and 'Demonstrate and apply skills in retail and/or customer service'.
- The Unit 1 sector test uses objective question types 'such as multiple choice, multiple response, fill-in-the-blank, drag-and-drop, hot spot questions', and Section B adds 'short answer questions' (page 42), so there is no extended writing in the test.
- Calculations and calculator use are not stated anywhere. Pricing is about understanding 'the different pricing strategies used by businesses' (page 36), not working out prices.
- Unit 2 'will take six hours and 30 minutes to complete' and Unit 3 is 'designed to take approximately 19 hours', and centres may deliver each 'in a single sitting or across multiple shorter sessions' (page 43). No word limits are given.
- Handwriting is accepted: Unit 2 'must be submitted digitally, either as scanned handwritten responses or completed electronically' (page 43).
- Pitches are assessed live: 'performance evidence (for example, presentations) must be documented using observation records' (page 45).
Links with other qualifications
Appendix A (pages 50 and 51) maps listening, reading and writing across all three units but speaking only to 1.3.3, all of Unit 2 and 3.3.2, and maps numeracy to mathematical proficiency, number (3.1.4 only) and statistics, with nothing for geometry or measurement. Report writing from data and pricing overlap with GCSE Business, and the complaint handling and bilingual customer service content overlaps with the VCSE in Hospitality and Catering.
Source: WJEC Level 1/Level 2 VCSE Retail and Customer Service specification, approved by Qualifications Wales, teaching from September 2027, for award from 2029 (© WJEC CBAC Ltd 2026).