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VCSE Retail and Customer Service

Mae disgrifiad y cymhwyster yn Saesneg yn unig, gan ei fod wedi ei gymryd o fanyleb Saesneg CBAC.

VCSE Retail and Customer Service is mainly a literacy qualification: learners read a case study and customer evidence such as reviews and live chat transcripts, write a report, staff guidance and customer replies in the right tone, research a real retailer, write promotional copy and deliver a pitch with questions. Numeracy is light and centres on data, covering customer satisfaction and response time data, primary research and pricing strategies, with no calculations stated anywhere in the specification. The single biggest thing Key Stage 3 should build is writing for a real reader: turning evidence into clear, well-organised reports, guidance and customer messages in a tone that suits the audience.

Corff dyfarnu
CBAC
Lefel
Level 1 and Level 2
Addysgu gyntaf
Medi 2027
Faint o waith llythrennedd
Uchel
Faint o waith rhifedd
Isel
Manyleb
Agor y fanyleb
Sut mae'r cymhwyster hwn yn cael ei asesu
  • Unit 1: Introduction to the Retail and Customer Service Sector: Sector test 1 hour, 20%, 50 marks, set and marked by WJEC, paper or on screen, objective and short answer questions in two sections of 25 marks
  • Unit 2: Developing Customer Service Skills: External non-examination assessment 6 hours 30 minutes, 20%, 60 marks (30 for AO3 and 30 for AO4), set and marked by WJEC, tasks based on a case study
  • Unit 3: Retail Marketing and Promotion: Non-examination assessment 19 hours plus 2 hours supervised research, 60%, 90 marks (15 for AO3 and 75 for AO4), set by WJEC, marked by the centre and externally moderated by WJEC

Y sgiliau llythrennedd a rhifedd yn y cymhwyster hwn

  1. Reading a case study and customer service evidence

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Unit 2 is a set of tasks based on a case study released through the WJEC Portal, which changes every year. Learners use evidence such as online reviews and ratings, mystery shopper reports, complaints and compliments and live chat transcripts to identify strengths and areas for improvement in customer service.

    Llythrennedd: Strategaethau darllen, Deall, ymateb a dadansoddi

    Paratoi disgyblion

    Blwyddyn 7
    Pupils read five short customer reviews of a local café and highlight one fact and one opinion in each.
    Blwyddyn 8
    Pupils read a mystery shopper report on a high street shop and sort its points into strengths and areas for improvement in a table.
    Blwyddyn 9
    Pupils read a short unseen case study of a Welsh retailer with reviews, a complaint letter and a chat transcript, and summarise the three main customer service problems in their own words.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Summary of Assessment, page 5; Unit 2, Section 2.3.1, page 31

    “The assessment will feature tasks based on a case study.”
    Cam cynnydd 3
    • Rwy'n gallu defnyddio ystod o strategaethau er mwyn dod o hyd i wybodaeth, e.e. cip ddarllen (sgimio) am yr hanfodion, llithr ddarllen (sganio) am fanylion.

    • Rwy'n gallu coladu a gwneud cysylltiadau, e.e blaenoriaethu, categoreiddio, rhwng gwybodaeth a syniadau o wahanol ffynonellau gan gynnwys testunau digidol a chlyweledol.

    • Rwy'n gallu gwahaniaethu rhwng ffeithiau, damcaniaethau a barn.

    Cam cynnydd 4
    • Rwy'n gallu defnyddio ystod o strategaethau, e.e. darllen cyflym, darllen agos, anodi, rhagfynegi, i gip ddarllen (sgimio) testunau i gael yr hanfodion, y syniadau a’r themâu allweddol, a’u llithr ddarllen (sganio) am wybodaeth fanwl.

    • Rwy'n gallu crynhoi, cyfuno a dadansoddi gwybodaeth er mwyn magu dealltwriaeth fanwl, e.e. o achosion, canlyniadau, patrymau, gan ddefnyddio gwahanol ffynonellau.

    • Rwy'n gallu gwahaniaethu rhwng ffeithiau/tystiolaeth a rhagfarn/dadleuon.

    Cam cynnydd 5
    • Rwy'n gallu darllen a dadansoddi ystod o destunau nas gwelais o'r blaen, testunau a argraffwyd a thestunau digidol, gan ganolbwyntio ac yn annibynnol.

    • Rwy'n gallu darllen yn fanwl, gan ddadansoddi cynnwys, iaith ac effaith testunau er mwyn dyfnhau fy nealltwriaeth.

    • Rwy'n gallu gwerthuso diben, effaith a dibynadwyedd testunau yn hyderus.

  2. Researching retail sources for a business analysis

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    For the Retail Business Analysis Report learners research an existing retail business using secondary sources such as websites, reports and articles, online reviews and company materials like brochures, menus and leaflets, alongside primary research. They summarise the business, its target market and customer profile, and use the research to analyse each of the 7 Ps.

    Llythrennedd: Deall, ymateb a dadansoddi, Strategaethau darllen

    Paratoi disgyblion

    Blwyddyn 7
    Pupils skim a supermarket's 'about us' web page and a leaflet from a local shop and note who each business is aimed at.
    Blwyddyn 8
    Pupils compare what a retailer says about itself on its website with what customers say in online reviews, and note which is more reliable and why.
    Blwyddyn 9
    Pupils research a retailer in their town from its website, a news article and its menu or brochure, and write a short profile of its target market with each source listed.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 3, Section 3.1.1, page 35

    “websites, reports and articles”
    Cam cynnydd 3
    • Rwy'n gallu defnyddio ffynonellau cyfeirio/digidol i ddewis, crynhoi a chyfuno gwybodaeth, gan gyfeirio atyn nhw fel y bo'n briodol.

    • Rwy’n gallu defnyddio sgiliau dehongli a dod i gasgliad er mwyn deall y testun, ac yn gallu ystyried dibynadwyedd yr hyn rwy'n ei ddarllen.

    Cam cynnydd 4
    • Rwy'n gallu ymchwilio i amrywiaeth eang o ffynonellau cyfeirio a digidol er mwyn datblygu dealltwriaeth lawn o bwnc neu fater.

    • Rwy'n gallu gwerthuso defnyddioldeb a dibynadwyedd testunau.

    Cam cynnydd 5
    • Rwy'n gallu ymchwilio'n annibynnol i amrywiaeth eang o ffynonellau er mwyn datblygu dealltwriaeth o bwnc neu fater cynyddol gymhleth.

    • Rwy'n gallu defnyddio testunau a argraffwyd a thestunau digidol i chwilio'n ddethol, gan asesu dibynadwyedd, arwyddocâd a chywirdeb yr hyn rwy'n ei weld.

    • Rwy'n gallu cyfuno a dadansoddi gwybodaeth er mwyn magu dealltwriaeth eang a chytbwys o ffynonellau a allai gynnwys safbwyntiau croes.

  3. Writing an analytical report with recommendations

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    In Unit 2 learners produce a report that analyses findings and data on customer service, sets out strengths and areas for improvement and makes appropriate recommendations. In Unit 3 they present their analysis of an existing business's marketing mix, including its strengths and weaknesses, in a Retail Business Analysis Report.

    Llythrennedd: Cynllunio a threfnu ar gyfer gwahanol ddibenion, cynulleidfaoedd a chyd-destunau, Cysyllteiriau a chystrawen

    Paratoi disgyblion

    Blwyddyn 7
    Pupils write a short report on the school canteen queue under the headings what works, what could be better and what we recommend.
    Blwyddyn 8
    Pupils write a report on a class survey about a local shop, using a paragraph for each finding and linking each recommendation to a finding with 'because'.
    Blwyddyn 9
    Pupils write a sectioned report on customer service at a school event, analysing feedback, weighing strengths against weaknesses and ending with recommendations a manager could act on.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 2, Section 2.3.2, page 31; Unit 3, Section 3.1.1, page 35

    “appropriate recommendations to address the areas for improvement”
    Cam cynnydd 3
    • Rwy'n gallu defnyddio ac addasu gwahanol strwythurau yn fy ngwaith ysgrifennu, e.e. adroddiad ar ddigwyddiad, ymchwiliad neu arbrawf.

    • Rwy'n gallu defnyddio paragraffau a gwneud cysylltiadau rhyngddyn nhw.

    • Rwy'n gallu defnyddio amrywiaeth gynyddol o gysyllteiriau i drefnu fy syniadau mewn brawddegau, paragraffau a thestunau cyfan.

    Cam cynnydd 4
    • Rwy'n gallu defnyddio crynodebau, trafod materion, rhoi esboniadau manwl a defnyddio rhesymeg wrth ymdrin â phwnc.

    • Rwy'n gallu defnyddio paragraffau ac adrannau er mwyn rhoi eglurder i ddarnau ysgrifennu mwy estynedig.

    • Rwy'n gallu defnyddio amrywiaeth o gysyllteiriau'n benodol wrth drefnu fy syniadau yn destunau cyfan at wahanol ddibenion.

    Cam cynnydd 5
    • Rwy'n gallu ysgrifennu darnau estynedig sy'n cynnwys tystiolaeth a gwybodaeth fanwl at wahanol ddibenion ac ar gyfer gwahanol gynulleidfaoedd o fewn gwahanol ddisgyblaethau a rhyngddyn nhw.

    • Rwy'n gallu trefnu gwaith ysgrifennu ar ffurf briodol, gan sicrhau bod y cynnwys yn cael ei nodi o fewn a rhwng paragraffau neu adrannau, a chan ddatblygu a chynnal syniadau'n gydlynus.

    • Rwy'n gallu cyfleu safbwynt gwrthrychol a diduedd ar bynciau cymhleth, gan ddefnyddio ystod o ddyfeisiau ieithyddol.

  4. Writing clear guidance for staff

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners produce guidance for staff based on data, information and recommendations, covering steps for delivering effective customer service, handling complaints, good practice with customers, and actions staff could take with the expected outcomes. The writing has to suit employees and be easy to follow.

    Llythrennedd: Cynllunio a threfnu ar gyfer gwahanol ddibenion, cynulleidfaoedd a chyd-destunau, Cysyllteiriau a chystrawen

    Paratoi disgyblion

    Blwyddyn 7
    Pupils write five numbered steps for welcoming a visitor to the school reception, starting each step with a clear command verb.
    Blwyddyn 8
    Pupils write a short how-to guide for new tuck shop helpers on taking payment and giving change, with headings and bullet points.
    Blwyddyn 9
    Pupils turn findings from a class mystery shop activity into one page of staff guidance for a local shop, with steps, good practice tips and the expected outcome of each action.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 2, Section 2.3.3, page 31

    “Learners should be able to produce guidance based on data, information and recommendations to support improvement in identified customer service areas”
    Cam cynnydd 3
    • Rwy'n gallu addasu arddull a strwythur fy ysgrifennu i fod yn addas i'r gynulleidfa, y diben a'r cyd-destun, e.e. cydbwysedd addas rhwng ffeithiau a safbwyntiau, casgliad penodol.

    • Rwy'n gallu defnyddio ac addasu gwahanol strwythurau yn fy ngwaith ysgrifennu, e.e. adroddiad ar ddigwyddiad, ymchwiliad neu arbrawf.

    Cam cynnydd 4
    • Rwy'n gallu addasu fy arddull ysgrifennu, gan ddewis a defnyddio'r strwythurau gorau ar gyfer gwahanol gyd-destunau a dibenion, e.e. i ddisgrifio, esbonio, darbwyllo, trafod yn llwyddiannus.

    • Rwy’n gallu dewis a defnyddio strategaethau priodol er mwyn cynllunio a datblygu fy ngwaith ysgrifennu at wahanol ddibenion ac ar gyfer gwahanol gynulleidfaoedd.

    Cam cynnydd 5
    • Rwy'n gallu crynhoi gyda hyder, gan addasu arddull a ffurf yn ôl y darllenydd neu'r gynulleidfa fwriadedig a diben y gwaith ysgrifennu.

    • Rwy'n gallu dangos ymwybyddiaeth estynedig o ddarllenwyr gwahanol drwy ddewis o blith amrywiaeth o arddulliau a strwythurau, ac addasu'r ffordd rwy'n defnyddio iaith yn hyderus.

    • Rwy'n gallu dewis a defnyddio strategaethau priodol i gynllunio a datblygu fy ngwaith ysgrifennu ar gyfer amrywiaeth heriol o wahanol ddibenion a chynulleidfaoedd.

  5. Writing customer replies in the right tone for each channel

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners must understand the features of remote service by letter, email and telephone and of digital service by social media comments, text and online chat, including a professional tone suited to the method, clear and structured written responses and a tone in line with the organisation's brand. In Unit 2 they respond to examples of complaint handling to produce a more effective outcome for the customer.

    Llythrennedd: Cynllunio a threfnu ar gyfer gwahanol ddibenion, cynulleidfaoedd a chyd-destunau, Geirfa, sillafu, gramadeg, Cysyllteiriau a chystrawen

    Paratoi disgyblion

    Blwyddyn 7
    Pupils write a polite reply to a letter from a customer whose order arrived late, with a greeting, an apology and a clear next step.
    Blwyddyn 8
    Pupils rewrite a rude, unclear live chat reply so it is friendly, short and clear, then compare it with a formal email reply to the same problem.
    Blwyddyn 9
    Pupils answer one complaint three ways, as a letter, an email and a public social media reply, changing the tone and length for each while keeping the same brand voice.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 2, Sections 2.2.2 and 2.2.3, pages 28 to 30

    “using clear and structured written responses to support understanding”
    Cam cynnydd 3
    • Rwy'n gallu addasu arddull a strwythur fy ysgrifennu i fod yn addas i'r gynulleidfa, y diben a'r cyd-destun, e.e. cydbwysedd addas rhwng ffeithiau a safbwyntiau, casgliad penodol.

    • Rwy’n gallu gwneud dewisiadau priodol am eirfa, iaith idiomatig a chystrawen er mwyn mynegi fy hun yn rhugl ac yn eglur ar gyfer cynulleidfaoedd gwahanol ac at ddibenion gwahanol.

    • Rwy'n gallu cyflwyno fy ngwaith yn briodol mewn cyd-destunau digidol.

    Cam cynnydd 4
    • Rwy'n gallu addasu fy arddull ysgrifennu, gan ddewis a defnyddio'r strwythurau gorau ar gyfer gwahanol gyd-destunau a dibenion, e.e. i ddisgrifio, esbonio, darbwyllo, trafod yn llwyddiannus.

    • Rwy’n gallu gwneud dewisiadau gwybodus am eirfa, iaith idiomatig a ffigurol, a chystrawen er mwyn mynegi fy hun yn rhugl, yn gywir ac yn eglur.

    • Rwy'n gallu cyflwyno fy ngwaith yn briodol mewn cyd-destunau digidol gan ddefnyddio confensiynau digidol priodol, e.e. cryno-luniau, dewis iaith.

    Cam cynnydd 5
    • Rwy'n gallu dangos ymwybyddiaeth estynedig o ddarllenwyr gwahanol drwy ddewis o blith amrywiaeth o arddulliau a strwythurau, ac addasu'r ffordd rwy'n defnyddio iaith yn hyderus.

    • Rwy’n gallu defnyddio iaith idiomatig soffistigedig a chywair priodol mewn ystod o gyd-destunau.

  6. Listening to customers and handling complaints with empathy

    Asesu: Yn yr arholiad ac mewn gwaith cwrs

    Learners must understand the LAST (Listen, Apologise, Solve, Thank) model and effective complaint handling, including listening to the customer to identify the issue, showing empathy with an appropriate tone and gathering relevant information. This is tested in the Unit 1 sector test and applied in Unit 2 when learners improve examples of complaint handling; role play of customer enquiries is a learning experience that is not directly assessed.

    Llythrennedd: Gwrando i ddeall, Gwrando am ystyr, Gofyn cwestiynau, Gwrando fel rhan o siarad cydweithredol, Diben

    Paratoi disgyblion

    Blwyddyn 7
    Pupils role play a customer returning a faulty item, with the listener repeating the problem back before offering help.
    Blwyddyn 8
    Pupils use the LAST steps to role play a complaint at a school event stall, with an observer noting tone of voice and body language.
    Blwyddyn 9
    Pupils listen to an acted complaint call, note the customer's real issue and feelings, then role play a calm reply that ends with clear next steps, using Welsh greetings where they can.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 1, Section 1.3.2, page 18; Unit 2, Section 2.1.4, page 27; Unit 2, Section 2.2.1, page 28

    “handling complaints and returns using the LAST (Listen, Apologise, Solve, Thank) model”
    Cam cynnydd 3
    • Rwy’n gallu gwrando ar syniadau/cyflwyniadau pobl eraill, a deall y gallan nhw fod â safbwynt gwahanol i mi, er mwyn ymateb yn briodol.

    • Rwy’n gallu gwrando ar, deall, dehongli ac adalw ystyr gyffredinol yr hyn rwyf wedi’i glywed.

    • Rwy’n gallu ymateb i safbwyntiau pobl eraill, gan geisio eglurder, crynhoi ac esbonio’r hyn rwyf wedi ei glywed, ei ddarllen neu ei weld.

    Cam cynnydd 4
    • Rwy’n gallu deall a dadansoddi ystyr gyffredinol a syniadau sydd ymhlyg.

    • Rwy'n gallu gwrando ar eraill ac ymateb iddyn nhw drwy gwestiynau, sylwadau ac awgrymiadau er mwyn datblygu sgiliau siarad cydweithredol a dod i gyfaddawd/consensws.

    • Rwy’n gallu rhannu, siarad ac ysgrifennu am fy meddyliau, fy nheimladau a fy marn, gan ddangos empathi a pharch.

    Cam cynnydd 5
    • Rwy'n gallu ymateb gyda hyder a sensitifrwydd i syniadau pobl eraill mewn sefyllfaoedd cydweithredol gwahanol, gan fyfyrio ar wybodaeth a syniadau a gofyn cwestiynau perthnasol.

    • Rwy’n gallu defnyddio ystod o strategaethau i ddeall, rhagfynegi a gwerthuso ystyr a syniadau sydd ymhlyg mewn ystod eang o sefyllfaoedd.

  7. Planning and delivering a pitch and answering questions

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners plan and deliver a professional pitch for their retail business concept to an audience, using verbal skills such as tone of voice, terminology, voice projection and pace and non-verbal skills such as eye contact and posture. They must be able to answer planned and unplanned questions, and the teacher records the pitch on an observation record.

    Llythrennedd: Eglurder a geirfa, Diben, Gofyn cwestiynau

    Paratoi disgyblion

    Blwyddyn 7
    Pupils give a one-minute talk to their group about a favourite shop, making eye contact and speaking clearly.
    Blwyddyn 8
    Pupils pitch a new tuck shop product in two minutes using cue cards, then answer two questions from the class.
    Blwyddyn 9
    Pupils pitch a retail business idea to a panel of teachers acting as investors, adapting pace and tone to the audience and answering unplanned questions.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 3, Sections 3.3.1 and 3.3.2, page 40; Section 3.3, page 45

    “the ability to answer planned and unplanned questions”
    Cam cynnydd 3
    • Rwy’n gallu siarad yn glir, gan adnabod yr iaith briodol ar gyfer gwahanol gynulleidfaoedd a dibenion, a chan amrywio fy mynegiant, geirfa, tôn ac ystumiau i ennyn diddordeb y gynulleidfa.

    • Rwy'n gallu trefnu sgwrs fel y gall gwahanol gynulleidfaoedd mewn gwahanol gyd-destunau ddilyn yr hyn sy'n cael ei ddweud, gan gynnwys defnyddio iaith ffurfiol.

    • Rwy'n gallu gofyn ac ateb cwestiynau, gan adeiladu ar syniadau pobl eraill mewn trafodaethau grŵp a'u datblygu.

    Cam cynnydd 4
    • Rwy’n gallu siarad yn glir, gan ddewis ac addasu fy iaith yn briodol ar gyfer ystod o gynulleidfaoedd a dibenion, a chan gyfleu ystyr yn effeithiol i’r gynulleidfa.

    • Rwy’n gallu argyhoeddi wrth gyfleu ystyr mewn ystod o gyd-destunau gan ennyn diddordeb llawn y gynulleidfa.

    • Rwy'n gallu cynnal safbwynt argyhoeddiadol, gan ragweld safbwyntiau eraill ac ymateb iddyn nhw.

    Cam cynnydd 5
    • Rwy'n gallu siarad yn rhugl ac yn hyderus, gan ddefnyddio ystod o dechnegau, edrychiadau ac ystumiau.

    • Rwy'n gallu cyflwyno syniadau a materion er mwyn bodloni gofynion gwahanol gynulleidfaoedd.

    • Rwy'n gallu siarad o safbwyntiau argyhoeddiadol amrywiol er mwyn bodloni gofynion gwahanol sefyllfaoedd, cyd-destunau a dibenion.

  8. Planning and writing persuasive promotional materials

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners plan promotional materials that reflect the brand personality and meet the needs of the target market, setting success criteria, time planning and resources. They then write and design copy such as a strapline, a poster or flyer, or a script for a radio or social media advert, and explain choices for their business concept based on recommendations from competitor analysis.

    Llythrennedd: Cynllunio a threfnu ar gyfer gwahanol ddibenion, cynulleidfaoedd a chyd-destunau, Prawfddarllen, golygu a gwella

    Paratoi disgyblion

    Blwyddyn 7
    Pupils write three possible straplines for a new school shop and pick the most persuasive one with a partner.
    Blwyddyn 8
    Pupils write a 30-second radio advert script for a local event aimed at teenagers, then redraft it after hearing it read aloud.
    Blwyddyn 9
    Pupils plan a flyer and a social media post for a local business with success criteria and a timeline, draft the wording, then check it against the criteria and improve it.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 3, Sections 3.2.1, 3.2.2 and 3.2.3, page 39

    “plan appropriate promotional materials to reflect the brand personality and meet the needs of the identified target market”
    Cam cynnydd 3
    • Rwy'n gallu ystyried ffyrdd gwahanol o gynllunio, drafftio a chyflwyno fy ngwaith yn briodol.

    • Rwy'n gallu addasu arddull a strwythur fy ysgrifennu i fod yn addas i'r gynulleidfa, y diben a'r cyd-destun, e.e. cydbwysedd addas rhwng ffeithiau a safbwyntiau, casgliad penodol.

    • Rwy’n gallu myfyrio ar safon fy mynegiant, ei olygu a'i ailddrafftio i wella'r ansawdd, a defnyddio ystod o strategaethau i sicrhau mwy o eglurder.

    Cam cynnydd 4
    • Rwy'n gallu addasu fy arddull ysgrifennu, gan ddewis a defnyddio'r strwythurau gorau ar gyfer gwahanol gyd-destunau a dibenion, e.e. i ddisgrifio, esbonio, darbwyllo, trafod yn llwyddiannus.

    • Rwy'n gallu ysgrifennu am fy meddyliau, fy nheimladau a fy marn gan ddefnyddio ystod o dechnegau, e.e. iaith emosiynol, gor-ddweud, dewis rhagenwau (chi, ni), i ddangos effaith.

    • Rwy’n gallu dewis a defnyddio strategaethau priodol er mwyn cynllunio a datblygu fy ngwaith ysgrifennu at wahanol ddibenion ac ar gyfer gwahanol gynulleidfaoedd.

    Cam cynnydd 5
    • Rwy'n gallu dewis a defnyddio strategaethau priodol i gynllunio a datblygu fy ngwaith ysgrifennu ar gyfer amrywiaeth heriol o wahanol ddibenion a chynulleidfaoedd.

    • Rwy'n gallu gwella cynnwys, strwythur a chywirdeb fy ngwaith ysgrifennu drwy fyfyrio'n feirniadol, adolygu a golygu, gan ymateb yn adeiladol i adborth.

  9. Using retail and customer service terms accurately

    Asesu: Yn yr arholiad ac mewn gwaith cwrs

    The Unit 1 sector test assesses knowledge of the sector, including terms such as omni-channel, just-in-time, procurement, footfall and greenwashing, through objective questions such as fill-in-the-blank and short answers. In Unit 3 learners are also expected to use terminology when delivering their pitch.

    Llythrennedd: Eglurder a geirfa, Geirfa, sillafu, gramadeg

    Paratoi disgyblion

    Blwyddyn 7
    Pupils build a word wall of ten retail words such as customer, stock, profit and online, and use each one in a sentence about a shop they know.
    Blwyddyn 8
    Pupils match terms such as footfall, click and collect and loyalty scheme to definitions and local examples, then spell them correctly in a short quiz.
    Blwyddyn 9
    Pupils write one precise sentence defining terms such as omni-channel, supply chain and greenwashing, each with an example from a Welsh retailer.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Section 3.1, AO1, page 42; Section 3.2, page 42; Unit 3, Section 3.3.2, page 40

    “Demonstrate knowledge and understanding of the retail and customer service sector”
    Cam cynnydd 3
    • Rwy'n gallu mynegi materion a syniadau'n glir gan ddefnyddio geirfa sy'n benodol i faes dysgu a phrofiad/disgyblaeth ac enghreifftiau.

    • Rwy'n gallu defnyddio strategaethau i sillafu geiriau amlsillafog, cymhleth ac afreolaidd yng nghyd-destun pob maes dysgu a phrofiad.

    Cam cynnydd 4
    • Rwyf wedi cael profiad o ystod o eirfa sy'n benodol i faes dysgu a phrofiad/disgyblaeth a geirfa academaidd gyffredinol, ac yn gallu ei defnyddio wrth i mi gyfathrebu.

    • Rwy'n gallu defnyddio amrywiaeth o strategaethau ac adnoddau i sillafu geirfa gyfarwydd ac anghyfarwydd a geiriau sy'n benodol i faes dysgu a phrofiad/disgyblaeth yn gywir.

    Cam cynnydd 5
    • Rwy'n gallu defnyddio ystod o eirfa sy'n benodol i ddisgyblaeth a geirfa academaidd gyffredinol yn fanwl gywir.

    • Rwy'n gallu defnyddio strategaethau i sillafu geiriau sy'n benodol i ddisgyblaeth a geiriau academaidd cyffredinol mewn cyd-destunau priodol.

  10. Analysing customer service data such as ratings and response times

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners use customer service data including online reviews and ratings, customer satisfaction data, digital analytics and response and resolution time data, then analyse the findings and data in a report with strengths, areas for improvement and recommendations. Appendix A maps statistics to Section 2.3.2.

    Rhifedd: Dehongli data, Dealltwriaeth gysyniadol

    Paratoi disgyblion

    Blwyddyn 7
    Pupils find the mean star rating from twenty made-up reviews of the school canteen and say what it tells the cook.
    Blwyddyn 8
    Pupils compare the mean and median waiting times at two tills from a table of data and decide which till gives faster service.
    Blwyddyn 9
    Pupils analyse a table of monthly satisfaction scores and response times for a Welsh retailer, describe the trend, spot an outlier and recommend one improvement.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 2, Sections 2.3.1 and 2.3.2, page 31; Appendix A, page 51

    “response and resolution time data”
    Cam cynnydd 3
    • Rwy'n gallu echdynnu a dehongli gwybodaeth o amrywiaeth gynyddol o ddiagramau, amserlenni a graffiau (gan gynnwys siartiau cylch).

    • Rwy'n gallu defnyddio cymedr i ddehongli set data syml.

    • Rwy'n gallu dod i gasgliadau o ddata ac rwy'n cydnabod y gall rhai casgliadau fod yn gamarweiniol neu'n ansicr.

    Cam cynnydd 4
    • Rwy'n gallu dehongli gwybodaeth fathemategol; gan ddod i gasgliadau o graffiau, diagramau a data, gan gynnwys trafod cyfyngiadau data.

    • Rwy'n gallu defnyddio cymedr, canolrif, modd ac ystod i gymharu data (parhaus ac arwahanol), ac rwy'n gallu dewis y cyfartaledd mwyaf priodol.

    • Rwy'n gallu archwilio tueddiadau a gwerthoedd eithaf (allanolynnau) ar gyfer setiau data.

    Cam cynnydd 5
    • Rwy'n gallu dehongli gwybodaeth fathemategol; gan ddod i gasgliadau o graffiau, diagramau a data, gan gynnwys trafod cyfyngiadau data.

    • Rwy'n gallu dod i gasgliadau o ddata ac rwy'n cydnabod y gall rhai casgliadau fod yn gamarweiniol neu'n ansicr.

    • Rwy'n gallu dehongli atebion o fewn cyd-destun y broblem ac ystyried a yw atebion, gan gynnwys dangosyddion cyfrifiannell, analog a digidol, yn synhwyrol.

  11. Collecting primary research data with questionnaires and observations

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners support their analysis of an existing retail business with research data from primary methods such as observations, mystery shopper activities, questionnaires, interviews and focus groups. Their Retail Business Analysis Report includes the target market, customer profile information and demographics.

    Rhifedd: Casglu data, Cymhwysedd strategol

    Paratoi disgyblion

    Blwyddyn 7
    Pupils tally how many pupils use each till in the school canteen at lunch to answer a question set by the canteen manager.
    Blwyddyn 8
    Pupils design a short questionnaire with closed and open questions on what pupils want from the school shop and trial it on another class.
    Blwyddyn 9
    Pupils plan an observation and a questionnaire to find out who shops at a local store, collecting both numbers, such as age groups, and comments.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 3, Section 3.1.1, page 35

    “use a range of suitable research data/information to support analysis”
    Cam cynnydd 3
    • Rwy'n gallu casglu data perthnasol i ateb cwestiynau a ofynnwyd.

    • Rwy'n gallu nodi, mesur neu gasglu'r wybodaeth sy'n ofynnol er mwyn cwblhau'r dasg.

    Cam cynnydd 4
    • Rwy'n gallu casglu fy nata fy hun ar gyfer arolwg, e.e. drwy lunio holiadur.

    • Rwy'n gallu casglu data meintiol ac ansoddol.

    Cam cynnydd 5
    • Rwy'n gallu casglu data mewn ffordd addas yn unol â'm rhagdybiaeth.

    • Rwy'n gallu nodi, mesur neu gasglu'r wybodaeth sy'n ofynnol er mwyn cwblhau'r dasg.

  12. Pricing strategies, discounts and competitor prices

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners must understand the factors in pricing a product, such as competitor prices, the economy and the cost of production, and pricing strategies including competitive, dynamic, penetration, promotional, psychological and skimming. Sales promotions such as discounts and buy one get one free also appear, and competitor and pricing analysis is named as a source for the Retail Business Analysis Report.

    Rhifedd: Llythrennedd ariannol, Cyfrifiad, Cymhwysedd strategol, Rhesymu rhesymegol

    Paratoi disgyblion

    Blwyddyn 7
    Pupils compare the price of the same snack in three local shops, including a multipack, and decide which is best value.
    Blwyddyn 8
    Pupils work out sale prices after 10%, 20% and 25% discounts and decide whether 'buy one get one free' or '30% off' is the better deal.
    Blwyddyn 9
    Pupils set a price for a new product from its cost and two competitor prices, then explain whether a £4.99 psychological price or a lower penetration price suits their target market.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 3, Section 3.1.4, page 36; Unit 3, Section 3.1.5, page 36; Unit 3, Section 3.1.1, page 35

    “the factors to consider when pricing a product”
    Cam cynnydd 3
    • Rwy'n gallu cymharu prisiau a deall pa un yw'r gwerth gorau am arian.

    • Rwy'n gallu rheoli arian, cymharu costau siopau gwahanol a phenderfynu beth y gellir ei brynu o fewn cyllideb benodol.

    • Rwy'n gallu cyfrifo meintiau canran ar sail 10%, e.e. 20%, 5%, 15%.

    Cam cynnydd 4
    • Rwy'n gallu gwneud penderfyniadau ar sail gwybodaeth yn ymwneud â gostyngiadau a chynigion arbennig.

    • Rwy'n gallu cyfrifo cynnydd neu ostyngiad canrannol.

    Cam cynnydd 5
    • Rwy'n gallu adnabod, modelu a chymhwyso'r strwythurau a syniadau mathemategol wrth wraidd problemau, er mwyn eu fformiwleiddio a'u datrys.

    • Rwy'n gallu cyfiawnhau fy ngweithdrefnau, fy rhagfynegiadau a'm dyfaliadau.

    • Rwy'n gallu defnyddio lluosyddion fel dull effeithlon wrth weithio gyda chanrannau, e.e. lluosi ag 1.2 i gynyddu swm 20%.

  13. Understanding costs, VAT, inflation and profit in retail

    Asesu: Yn yr arholiad

    Unit 1 requires learners to understand economic factors that change consumer behaviour, such as income, employment levels, inflation, tax and VAT, and operating costs such as rent, business rates, energy and labour, and to know that retail businesses aim to make a profit. These are tested as knowledge in the Unit 1 sector test, and no calculations are stated.

    Rhifedd: Llythrennedd ariannol, Dealltwriaeth gysyniadol

    Paratoi disgyblion

    Blwyddyn 7
    Pupils work out the profit or loss on a class cake sale from the cost of ingredients and the money taken.
    Blwyddyn 8
    Pupils list the monthly costs of running a small shop in their town, such as rent, energy and wages, and work out how much it must take to cover them.
    Blwyddyn 9
    Pupils add 20% VAT to a set of shop prices and discuss how rising prices or energy costs might change what local customers buy.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 1, Section 1.1.3, page 15; Unit 1, Section 1.1.1, page 14

    “inflation, tax and Value Added Tax (VAT)”
    Cam cynnydd 3
    • Rwy'n gallu defnyddio elw a cholled mewn cyfrifiadau prynu a gwerthu.

    • Rwy'n gallu sylweddoli bod cyllidebu yn bwysig.

    Cam cynnydd 4
    • Rwy'n gallu cwblhau cyfrifiadau sy'n ymwneud â TAW, cynilo a benthyca.

    • Rwy'n gallu gwerthfawrogi egwyddorion sylfaenol cyllidebu, cynilo (gan gynnwys deall adlog) a benthyca.

    Cam cynnydd 5
    • Rwy'n gallu deall a chyfrifo treth incwm a deall goblygiadau trethiant.

    • Rwy'n gallu esbonio a mynegi cysyniadau, a dod o hyd i enghreifftiau (neu achosion nad ydyn nhw'n enghreifftiau).

Da gwybod

Cysylltiadau â chymwysterau eraill

Appendix A (pages 50 and 51) maps listening, reading and writing across all three units but speaking only to 1.3.3, all of Unit 2 and 3.3.2, and maps numeracy to mathematical proficiency, number (3.1.4 only) and statistics, with nothing for geometry or measurement. Report writing from data and pricing overlap with GCSE Business, and the complaint handling and bilingual customer service content overlaps with the VCSE in Hospitality and Catering.

Ffynhonnell: WJEC Level 1/Level 2 VCSE Retail and Customer Service specification, approved by Qualifications Wales, teaching from September 2027, for award from 2029 (© WJEC CBAC Ltd 2026).