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VCSE Retail and Customer Service

Mae disgrifiad y cymhwyster yn Saesneg yn unig, gan ei fod wedi ei gymryd o fanyleb Saesneg CBAC.

VCSE Retail and Customer Service is mainly a literacy qualification: learners read a case study and customer evidence such as reviews and live chat transcripts, write a report, staff guidance and customer replies in the right tone, research a real retailer, write promotional copy and deliver a pitch with questions. Numeracy is light and centres on data, covering customer satisfaction and response time data, primary research and pricing strategies, with no calculations stated anywhere in the specification. The single biggest thing Key Stage 3 should build is writing for a real reader: turning evidence into clear, well-organised reports, guidance and customer messages in a tone that suits the audience.

Corff dyfarnu
CBAC
Lefel
Level 1 and Level 2
Addysgu gyntaf
Medi 2027
Faint o waith llythrennedd
Uchel
Faint o waith rhifedd
Isel
Manyleb
Agor y fanyleb
Sut mae'r cymhwyster hwn yn cael ei asesu
  • Unit 1: Introduction to the Retail and Customer Service Sector: Sector test 1 hour, 20%, 50 marks, set and marked by WJEC, paper or on screen, objective and short answer questions in two sections of 25 marks
  • Unit 2: Developing Customer Service Skills: External non-examination assessment 6 hours 30 minutes, 20%, 60 marks (30 for AO3 and 30 for AO4), set and marked by WJEC, tasks based on a case study
  • Unit 3: Retail Marketing and Promotion: Non-examination assessment 19 hours plus 2 hours supervised research, 60%, 90 marks (15 for AO3 and 75 for AO4), set by WJEC, marked by the centre and externally moderated by WJEC

Sgiliau sy'n defnyddio Cynllunio a threfnu ar gyfer gwahanol ddibenion, cynulleidfaoedd a chyd-destunau

  1. Writing an analytical report with recommendations

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    In Unit 2 learners produce a report that analyses findings and data on customer service, sets out strengths and areas for improvement and makes appropriate recommendations. In Unit 3 they present their analysis of an existing business's marketing mix, including its strengths and weaknesses, in a Retail Business Analysis Report.

    Llythrennedd: Cynllunio a threfnu ar gyfer gwahanol ddibenion, cynulleidfaoedd a chyd-destunau, Cysyllteiriau a chystrawen

    Paratoi disgyblion

    Blwyddyn 7
    Pupils write a short report on the school canteen queue under the headings what works, what could be better and what we recommend.
    Blwyddyn 8
    Pupils write a report on a class survey about a local shop, using a paragraph for each finding and linking each recommendation to a finding with 'because'.
    Blwyddyn 9
    Pupils write a sectioned report on customer service at a school event, analysing feedback, weighing strengths against weaknesses and ending with recommendations a manager could act on.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 2, Section 2.3.2, page 31; Unit 3, Section 3.1.1, page 35

    “appropriate recommendations to address the areas for improvement”
    Cam cynnydd 3
    • Rwy'n gallu defnyddio ac addasu gwahanol strwythurau yn fy ngwaith ysgrifennu, e.e. adroddiad ar ddigwyddiad, ymchwiliad neu arbrawf.

    • Rwy'n gallu defnyddio paragraffau a gwneud cysylltiadau rhyngddyn nhw.

    • Rwy'n gallu defnyddio amrywiaeth gynyddol o gysyllteiriau i drefnu fy syniadau mewn brawddegau, paragraffau a thestunau cyfan.

    Cam cynnydd 4
    • Rwy'n gallu defnyddio crynodebau, trafod materion, rhoi esboniadau manwl a defnyddio rhesymeg wrth ymdrin â phwnc.

    • Rwy'n gallu defnyddio paragraffau ac adrannau er mwyn rhoi eglurder i ddarnau ysgrifennu mwy estynedig.

    • Rwy'n gallu defnyddio amrywiaeth o gysyllteiriau'n benodol wrth drefnu fy syniadau yn destunau cyfan at wahanol ddibenion.

    Cam cynnydd 5
    • Rwy'n gallu ysgrifennu darnau estynedig sy'n cynnwys tystiolaeth a gwybodaeth fanwl at wahanol ddibenion ac ar gyfer gwahanol gynulleidfaoedd o fewn gwahanol ddisgyblaethau a rhyngddyn nhw.

    • Rwy'n gallu trefnu gwaith ysgrifennu ar ffurf briodol, gan sicrhau bod y cynnwys yn cael ei nodi o fewn a rhwng paragraffau neu adrannau, a chan ddatblygu a chynnal syniadau'n gydlynus.

    • Rwy'n gallu cyfleu safbwynt gwrthrychol a diduedd ar bynciau cymhleth, gan ddefnyddio ystod o ddyfeisiau ieithyddol.

  2. Writing clear guidance for staff

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners produce guidance for staff based on data, information and recommendations, covering steps for delivering effective customer service, handling complaints, good practice with customers, and actions staff could take with the expected outcomes. The writing has to suit employees and be easy to follow.

    Llythrennedd: Cynllunio a threfnu ar gyfer gwahanol ddibenion, cynulleidfaoedd a chyd-destunau, Cysyllteiriau a chystrawen

    Paratoi disgyblion

    Blwyddyn 7
    Pupils write five numbered steps for welcoming a visitor to the school reception, starting each step with a clear command verb.
    Blwyddyn 8
    Pupils write a short how-to guide for new tuck shop helpers on taking payment and giving change, with headings and bullet points.
    Blwyddyn 9
    Pupils turn findings from a class mystery shop activity into one page of staff guidance for a local shop, with steps, good practice tips and the expected outcome of each action.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 2, Section 2.3.3, page 31

    “Learners should be able to produce guidance based on data, information and recommendations to support improvement in identified customer service areas”
    Cam cynnydd 3
    • Rwy'n gallu addasu arddull a strwythur fy ysgrifennu i fod yn addas i'r gynulleidfa, y diben a'r cyd-destun, e.e. cydbwysedd addas rhwng ffeithiau a safbwyntiau, casgliad penodol.

    • Rwy'n gallu defnyddio ac addasu gwahanol strwythurau yn fy ngwaith ysgrifennu, e.e. adroddiad ar ddigwyddiad, ymchwiliad neu arbrawf.

    Cam cynnydd 4
    • Rwy'n gallu addasu fy arddull ysgrifennu, gan ddewis a defnyddio'r strwythurau gorau ar gyfer gwahanol gyd-destunau a dibenion, e.e. i ddisgrifio, esbonio, darbwyllo, trafod yn llwyddiannus.

    • Rwy’n gallu dewis a defnyddio strategaethau priodol er mwyn cynllunio a datblygu fy ngwaith ysgrifennu at wahanol ddibenion ac ar gyfer gwahanol gynulleidfaoedd.

    Cam cynnydd 5
    • Rwy'n gallu crynhoi gyda hyder, gan addasu arddull a ffurf yn ôl y darllenydd neu'r gynulleidfa fwriadedig a diben y gwaith ysgrifennu.

    • Rwy'n gallu dangos ymwybyddiaeth estynedig o ddarllenwyr gwahanol drwy ddewis o blith amrywiaeth o arddulliau a strwythurau, ac addasu'r ffordd rwy'n defnyddio iaith yn hyderus.

    • Rwy'n gallu dewis a defnyddio strategaethau priodol i gynllunio a datblygu fy ngwaith ysgrifennu ar gyfer amrywiaeth heriol o wahanol ddibenion a chynulleidfaoedd.

  3. Writing customer replies in the right tone for each channel

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners must understand the features of remote service by letter, email and telephone and of digital service by social media comments, text and online chat, including a professional tone suited to the method, clear and structured written responses and a tone in line with the organisation's brand. In Unit 2 they respond to examples of complaint handling to produce a more effective outcome for the customer.

    Llythrennedd: Cynllunio a threfnu ar gyfer gwahanol ddibenion, cynulleidfaoedd a chyd-destunau, Geirfa, sillafu, gramadeg, Cysyllteiriau a chystrawen

    Paratoi disgyblion

    Blwyddyn 7
    Pupils write a polite reply to a letter from a customer whose order arrived late, with a greeting, an apology and a clear next step.
    Blwyddyn 8
    Pupils rewrite a rude, unclear live chat reply so it is friendly, short and clear, then compare it with a formal email reply to the same problem.
    Blwyddyn 9
    Pupils answer one complaint three ways, as a letter, an email and a public social media reply, changing the tone and length for each while keeping the same brand voice.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 2, Sections 2.2.2 and 2.2.3, pages 28 to 30

    “using clear and structured written responses to support understanding”
    Cam cynnydd 3
    • Rwy'n gallu addasu arddull a strwythur fy ysgrifennu i fod yn addas i'r gynulleidfa, y diben a'r cyd-destun, e.e. cydbwysedd addas rhwng ffeithiau a safbwyntiau, casgliad penodol.

    • Rwy’n gallu gwneud dewisiadau priodol am eirfa, iaith idiomatig a chystrawen er mwyn mynegi fy hun yn rhugl ac yn eglur ar gyfer cynulleidfaoedd gwahanol ac at ddibenion gwahanol.

    • Rwy'n gallu cyflwyno fy ngwaith yn briodol mewn cyd-destunau digidol.

    Cam cynnydd 4
    • Rwy'n gallu addasu fy arddull ysgrifennu, gan ddewis a defnyddio'r strwythurau gorau ar gyfer gwahanol gyd-destunau a dibenion, e.e. i ddisgrifio, esbonio, darbwyllo, trafod yn llwyddiannus.

    • Rwy’n gallu gwneud dewisiadau gwybodus am eirfa, iaith idiomatig a ffigurol, a chystrawen er mwyn mynegi fy hun yn rhugl, yn gywir ac yn eglur.

    • Rwy'n gallu cyflwyno fy ngwaith yn briodol mewn cyd-destunau digidol gan ddefnyddio confensiynau digidol priodol, e.e. cryno-luniau, dewis iaith.

    Cam cynnydd 5
    • Rwy'n gallu dangos ymwybyddiaeth estynedig o ddarllenwyr gwahanol drwy ddewis o blith amrywiaeth o arddulliau a strwythurau, ac addasu'r ffordd rwy'n defnyddio iaith yn hyderus.

    • Rwy’n gallu defnyddio iaith idiomatig soffistigedig a chywair priodol mewn ystod o gyd-destunau.

  4. Planning and writing persuasive promotional materials

    Asesu: Mewn gwaith cwrs (asesiad di-arholiad)

    Learners plan promotional materials that reflect the brand personality and meet the needs of the target market, setting success criteria, time planning and resources. They then write and design copy such as a strapline, a poster or flyer, or a script for a radio or social media advert, and explain choices for their business concept based on recommendations from competitor analysis.

    Llythrennedd: Cynllunio a threfnu ar gyfer gwahanol ddibenion, cynulleidfaoedd a chyd-destunau, Prawfddarllen, golygu a gwella

    Paratoi disgyblion

    Blwyddyn 7
    Pupils write three possible straplines for a new school shop and pick the most persuasive one with a partner.
    Blwyddyn 8
    Pupils write a 30-second radio advert script for a local event aimed at teenagers, then redraft it after hearing it read aloud.
    Blwyddyn 9
    Pupils plan a flyer and a social media post for a local business with success criteria and a timeline, draft the wording, then check it against the criteria and improve it.
    Dangos geiriad y fanyleb a datganiadau'r Fframwaith Llythrennedd a Rhifedd

    Ble mae yn y fanyleb: Unit 3, Sections 3.2.1, 3.2.2 and 3.2.3, page 39

    “plan appropriate promotional materials to reflect the brand personality and meet the needs of the identified target market”
    Cam cynnydd 3
    • Rwy'n gallu ystyried ffyrdd gwahanol o gynllunio, drafftio a chyflwyno fy ngwaith yn briodol.

    • Rwy'n gallu addasu arddull a strwythur fy ysgrifennu i fod yn addas i'r gynulleidfa, y diben a'r cyd-destun, e.e. cydbwysedd addas rhwng ffeithiau a safbwyntiau, casgliad penodol.

    • Rwy’n gallu myfyrio ar safon fy mynegiant, ei olygu a'i ailddrafftio i wella'r ansawdd, a defnyddio ystod o strategaethau i sicrhau mwy o eglurder.

    Cam cynnydd 4
    • Rwy'n gallu addasu fy arddull ysgrifennu, gan ddewis a defnyddio'r strwythurau gorau ar gyfer gwahanol gyd-destunau a dibenion, e.e. i ddisgrifio, esbonio, darbwyllo, trafod yn llwyddiannus.

    • Rwy'n gallu ysgrifennu am fy meddyliau, fy nheimladau a fy marn gan ddefnyddio ystod o dechnegau, e.e. iaith emosiynol, gor-ddweud, dewis rhagenwau (chi, ni), i ddangos effaith.

    • Rwy’n gallu dewis a defnyddio strategaethau priodol er mwyn cynllunio a datblygu fy ngwaith ysgrifennu at wahanol ddibenion ac ar gyfer gwahanol gynulleidfaoedd.

    Cam cynnydd 5
    • Rwy'n gallu dewis a defnyddio strategaethau priodol i gynllunio a datblygu fy ngwaith ysgrifennu ar gyfer amrywiaeth heriol o wahanol ddibenion a chynulleidfaoedd.

    • Rwy'n gallu gwella cynnwys, strwythur a chywirdeb fy ngwaith ysgrifennu drwy fyfyrio'n feirniadol, adolygu a golygu, gan ymateb yn adeiladol i adborth.

Da gwybod

Cysylltiadau â chymwysterau eraill

Appendix A (pages 50 and 51) maps listening, reading and writing across all three units but speaking only to 1.3.3, all of Unit 2 and 3.3.2, and maps numeracy to mathematical proficiency, number (3.1.4 only) and statistics, with nothing for geometry or measurement. Report writing from data and pricing overlap with GCSE Business, and the complaint handling and bilingual customer service content overlaps with the VCSE in Hospitality and Catering.

Ffynhonnell: WJEC Level 1/Level 2 VCSE Retail and Customer Service specification, approved by Qualifications Wales, teaching from September 2027, for award from 2029 (© WJEC CBAC Ltd 2026).